David (Seungmin) Lee is a designer in New York working across identity systems, interfaces, and motion. He designs and codes his own websites and tools. [One sentence on what draws you to the work.]

Design Intern. Built and shipped an internal toolkit that sped up production across the design department, from a gradient generator to logo variation and After Effects automation, bringing AI into daily workflow. Designed for Ralph Lauren, Chick-fil-A, Lysol, State Street, and K-Y; art directed the agency’s Summer Party.

Designer and Design Engineer. Design and build for MegaETH, Khalid, Ahn Hyo-seop, and Made by Hob, spanning music video credit typesetting, campaign identity, and e-commerce sites.

Design Intern. Developed client-ready concepts through prototyping, visual research, and sketching for Midjourney, Aspen Art Museum, Arsham Studio, and Fig Mother.

Design Intern. Built brand systems for a sunscreen brand through launch, contributing design research, brand-adjacent objects, and external work spanning book covers, billboards, and podcast visuals.

Intern, The Costume Institute. Designed exhibition labels for gallery installation, conserved garments using microscopy, and led exhibition-related design projects while managing the department’s social media account.