@dxxidlee designer building identity systems, interfaces, and motion, from concept to code.
A 260-page archive, website, and campaign that treat identity as tradeable data.
- Year
- 2026
- Role
- Design, code, art direction
- Deliverables
- Book, website, campaign
- Tools
- [Tools]
- Live
- Visit site
Framed as a forensic archive of breaches, synthetic personas, and data markets, I+DENTITY shows how identity systems reduce people to exploitable records, and the gap between lived experience and the data that stands in for it. [One more sentence: what you set out to make, or the key constraint.]
View project+Internal tools I design and code for the design team at McCANN New York.
- Year
- 2026
- Role
- Design Intern, then Freelance Designer
- Deliverables
- Desktop app, web tools, scripts
- Tools
- [Tauri, JavaScript, ExtendScript]
Design Intern from June to August 2026, Freelance Designer since. At McCANN I work on client design and motion, and build tools that speed up the team: a desktop reference board, a lockup generator, and After Effects scripts. Client work is under NDA and available on request.
View project+McCANN New YorkAug 2026 to present
Freelance Designer. Continuing at McCANN New York to work on brand systems and build the tools behind them.
McCANN New YorkJun to Aug 2026
Design Intern. Built and shipped an internal toolkit that sped up production across the design department, from a gradient generator to logo variation and After Effects automation, bringing AI into daily workflow. Designed for Ralph Lauren, Chick-fil-A, Lysol, State Street, and K-Y; art directed the agency’s Summer Party.
Independent practiceAug 2025 to present
Designer and Design Engineer. Design and build for MegaETH, Khalid, Ahn Hyo-seop, and Made by Hob, spanning music video credit typesetting, campaign identity, and e-commerce sites.
Studio Betty WangMay to Sep 2025
Design Intern. Developed client-ready concepts through prototyping, visual research, and sketching for Midjourney, Aspen Art Museum, Arsham Studio, and Fig Mother.
Hard SunJun to Aug 2025
Design Intern. Built brand systems for a sunscreen brand through launch, contributing design research, brand-adjacent objects, and external work spanning book covers, billboards, and podcast visuals.
The Metropolitan Museum of ArtJun to Aug 2022
Intern, The Costume Institute. Designed exhibition labels for gallery installation, conserved garments using microscopy, and led exhibition-related design projects while managing the department’s social media account.
Parsons School of DesignAug 2023 to May 2027 (expected)
BFA in Communication Design. Dean’s List
An app for passing on your digital life.
A publication, responsive site, and animated poster set in a New York where collapse is sold as progress.
- Year
- 2025
- Role
- Design, code
- Deliverables
- Book, website, motion
- Tools
- [Tools]
- Live
- Visit site
A speculative near-future New York where environmental collapse is masked as progress through state-led green interventions. Greenwash shows how design and policy can make control look good and hide ecological loss. [One more sentence.]
View project+[One line: what TNNT Alive is and what it does.]
- Year
- [Year]
- Role
- [Role]
- Deliverables
- [Deliverables]
- Tools
- [Tools]
[Context: how TNNT Alive grows out of The New New Testament, a 152-page manifesto of ten rules built from found text and images.]
View project+Title cards, credits, and graphics for music videos for Khalid, MegaETH, and [Can’t FW Us artist].
- Year
- 2025 to 2026
- Role
- GFX artist
- Deliverables
- Motion, typography
- Tools
- [After Effects, etc.]
Title and graphics work for music videos, from single title cards to full credit sequences.
View project+
A display typeface written as a rulebook: 26 rules, A to Z.
- Year
- [Year]
- Role
- Type design
- Deliverables
- Typeface, specimen
- Tools
- Glyphs
PROTOCOL grew out of XR, a circular-unit Didone built in Glyphs at Parsons School of Design. Each letter carries one rule of a dystopian bureaucratic rulebook, published as a type specimen.
View project+A typing questionnaire that turns your pauses into letter spacing.
- Year
- [Year]
- Role
- Design, code
- Deliverables
- Website, interaction
- Tools
- [MediaPipe, MiDaS, JavaScript]
Naked records the time between keystrokes and renders each pause as space between letters, so hesitation becomes visible. [One sentence on face tracking and depth.]
View project+- McCANN New YorkNow
- McCANN New York2026
- Independent practiceNow
- Studio Betty Wang2025
- Hard Sun2025
- The Metropolitan Museum of Art2022
- Parsons School of Design2027
- AIRNY2025
- 20X202025
- Real Estate2025
- EA$T$IDE E$$CO2026
- Champagne Tears2025
- Made by Hob2025
- A Final Summer Sensation2025
| No. | Title | Type | Year | Role | Link |
|---|---|---|---|---|---|
| 001 | I+DENTITY | Book, website, campaign | 2026 | Design, code, art direction | Case study + |
| 002 | Design Tools at McCANN | Desktop app, web tools, scripts | 2026 | Design Intern, then Freelance Designer | Case study + |
| 003 | Titles and GFX | Motion, typography | 2025 to 2026 | GFX artist | Case study + |
| 004 | EA$T$IDE E$$CO | Album cover for Kevin Wood$hack | 2026 | ||
| 005 | Feel The Bass | Animation | 2026 | ||
| 006 | Greenwash | Book, website, motion | 2025 | Design, code | Case study + |
| 007 | AIRNY | Website, live air quality data | 2025 | Visit + | |
| 008 | 20X20 | Interactive website | 2025 | Visit + | |
| 009 | Real Estate | Visualizer for Thomas Maggart | 2025 | ||
| 010 | Champagne Tears | Album cover for Daylan Gideon | 2025 | ||
| 011 | Made by Hob | Website redesign for SAINTED | 2025 | ||
| 012 | A Final Summer Sensation | Poster series for NXGN CBNT | 2025 | ||
| 013 | PERFECT PIECE | Website | 2025 | ||
| 014 | 0316 | Zine | 2025 | ||
| 015 | TNNT Alive | [Deliverables] | [Year] | [Role] | Case study + |
| 016 | PROTOCOL / XR | Typeface, specimen | [Year] | Type design | Case study + |
| 017 | Naked | Website, interaction | [Year] | Design, code | Case study + |