002Case studyDesktop app, web tools, scripts

Design Tools at McCANN Internal tools I design and code for the design team at McCANN New York.

Details002 / 007

Year
2026
Role
Design Intern, then Freelance Designer
Deliverables
Desktop app, web tools, scripts
Tools
[Tauri, JavaScript, ExtendScript]
16:10 loop, RefStrip with dummy references

Design Intern from June to August 2026, Freelance Designer since. At McCANN I work on client design and motion, and build tools that speed up the team: a desktop reference board, a lockup generator, and After Effects scripts. Client work is under NDA and available on request.

RefStrip loop 16:10: board fills, palette extracts, card pops out
Fig. 01RefStrip, a desktop reference board with palette extraction and pop-out cards.
Lockup Tool loop 16:10, dummy wordmark
Fig. 02Lockup Tool: outlined SVG and PNG export with calibrated clear space.
AE text splitter loop 16:10
Fig. 03After Effects script that splits text into animatable layers while keeping formatting.
003Next projectBook, website, motion Greenwash A publication, responsive site, and animated poster set in a New York where collapse is sold as progress.

Up next003 / 007

Year
2025
Role
Design, code
Deliverables
Book, website, motion
Tools
[Tools]
View project+
Emaildxxidlee@gmail.com

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