001Case studyBook, website, campaign

I+DENTITY A 260-page archive, website, and campaign that treat identity as tradeable data.

Details001 / 007

Year
2026
Role
Design, code, art direction
Deliverables
Book, website, campaign
Tools
[Tools]
Visit live site+
16:10 loop, site recording 8s

Framed as a forensic archive of breaches, synthetic personas, and data markets, I+DENTITY shows how identity systems reduce people to exploitable records, and the gap between lived experience and the data that stands in for it. [One more sentence: what you set out to make, or the key constraint.]

System overview 16:9: book, site, and campaign in one frame
Fig. 01Book, website, and campaign built from one visual system.
Book spreads 16:10
Book detail 4:5
Fig. 02[Caption: what these spreads show.]
Website detail loop 16:10
Fig. 03[Caption: the key interaction.]
Campaign 16:10
Campaign poster 4:5
Fig. 04[Caption.]
002Next projectDesktop app, web tools, scripts Design Tools at McCANN Internal tools I design and code for the design team at McCANN New York.

Up next002 / 007

Year
2026
Role
Design Intern, then Freelance Designer
Deliverables
Desktop app, web tools, scripts
Tools
[Tauri, JavaScript, ExtendScript]
View project+
Emaildxxidlee@gmail.com

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